Adda Zone Café – Digital Journey with Growth Dots

To position Adda Zone Café as one of Kolkata’s go-to hangout spots for Gen Z, we designed a digital campaign focused on community and vibes. Using Instagram Reels, food photography, and local influencer collaborations, we sparked conversations around adda culture. The result? Increased in-store visits, a surge in social interactions, and a stronger online brand identity.

Industry: Cafe & Food

Objective: Increase Gen Z footfall and create social buzz.

Our Strategy:

  • Rebranded their Instagram with aesthetic food photography
  • Hosted a “Weekend Adda Reel Contest”
  • Collaborated with 5 micro Kolkata food bloggers
  • Ran a geo-targeted Instagram promo (5 km radius)

Results:

  • +1,300 new followers in 15 days
  • 200+ tagged posts using #AddaZoneAdda
  • 22% increase in weekend walk-ins

Adda Zone Café

We partnered with Adda Zone Café, a cozy hangout spot in Southern Avenue, Kolkata, to boost their brand visibility and attract a younger audience through Instagram. Our strategy focused on creating high-engagement reel content, influencer collaborations, and geo-targeted promotions. Within just two weeks, the café saw a noticeable rise in footfall, increased social engagement, and a growing community of loyal followers.

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Client
Adda Zone Café
Release Date
09/07/2025